PRIVACY POLICY

Privacy Policy

We greatly appreciate your interest in our company. Data protection is of particular importance to the management of P&L Digital GmbH. The use of the P&L Digital GmbH website is generally possible without any indication of personal data. However, if an individual wants to use specific services of our company via our website, processing of personal data could become necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally seek the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to P&L Digital GmbH. With this privacy policy, our company aims to inform the public about the type, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed, through this privacy policy, of their rights.

P&L Digital GmbH, as the data controller, has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us using alternative means, such as by telephone.

1. Definitions

The privacy policy of P&L Digital GmbH is based on the terminology used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public, as well as for our customers and business partners. To ensure this, we would like to explain the terms used in this privacy policy in advance. In this privacy policy, we use, among other terms, the following:

a) Personal Data
Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more specific characteristics that express the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data Subject
Data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing
Processing is any operation or set of operations that are performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, erasure, or destruction.

d) Restriction of Processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling
Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization
Pseudonymization is the processing of personal data in a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or Data Controller
Controller or data controller is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor
Processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

i) Recipient
Recipient is a natural or legal person, public authority, agency, or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

j) Third Party
Third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent
Consent of the data subject is any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and Address of the Data Controller

The data controller in accordance with the General Data Protection Regulation (GDPR), other data protection laws applicable in European Union member states, and other data protection regulations is:

P&L Digital GmbH

Kaiserstr. 63-65

44135 Dortmund

Germany

Email: info@faya.design

Website: https://faya.design

3. Name and Address of the Data Protection Officer

The data protection officer of the data controller is:

P&L Digital GmbH
Kaiserstr. 63-65
44135 Dortmund
Germany
Email: info@faya.design
Website: https://faya.design

Any data subject can contact our data protection officer at any time with any questions or suggestions regarding data protection.

4. Cookies

The websites of P&L Digital GmbH use cookies. Cookies are text files that are stored and saved on a computer system via an internet browser. Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A particular internet browser can be recognized and identified using the unique cookie ID.

The use of cookies allows P&L Digital GmbH to provide users of this website with more user-friendly services that would not be possible without the cookie setting. By means of a cookie, the information and offers on our website can be optimized for the user. Cookies allow us, as previously mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to utilize our website. The user of a website that uses cookies, for example, does not have to enter access data each time the website is accessed because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online shop. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies through our website at any time by means of a corresponding setting of the internet browser used and thus permanently oppose the setting of cookies. Furthermore, cookies already set can be deleted at any time via an internet browser or other software programs. This is possible in all popular internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

5. Collection of General Data and Information

The website of P&L Digital GmbH collects a series of general data and information with each visit by a data subject or automated system. This general data and information are stored in the server's log files. The following data can be collected: (1) the types and versions of browsers used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (known as referrers), (4) the sub-web pages that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to prevent risks in the event of attacks on our information technology systems.

When using this general data and information, P&L Digital GmbH does not draw any conclusions about the data subject. Instead, this information is needed to (1) correctly deliver the content of our website, (2) optimize the content of our website and its advertising, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. This anonymously collected data and information is therefore statistically and further evaluated by P&L Digital GmbH with the aim of increasing data protection and data security in our company to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

6. Registration on Our Website

The data subject has the possibility to register on the website of the data controller by providing personal data. The specific personal data transmitted to the data controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored solely for internal use by the data controller and for their own purposes. The data controller may arrange for the transfer to one or more processors, such as a parcel service provider, who will also use the personal data exclusively for internal purposes attributable to the data controller.

By registering on the website of the data controller, the IP address assigned by the Internet service provider (ISP) to the data subject, as well as the date and time of registration, are also stored. The storage of this data is done to prevent misuse of our services and, if necessary, to enable the investigation of committed offenses. In this respect, the storage of this data is necessary to secure the data controller. Disclosure of this data to third parties does not occur unless there is a legal obligation to disclose or the disclosure serves the purpose of criminal prosecution.

The registration of the data subject, with the voluntary provision of personal data, is intended to enable the data controller to offer content or services that may only be offered to registered users due to the nature of the matter. Registered individuals are free to modify the personal data provided during registration at any time or to have it completely deleted from the data controller's database.

The data controller shall, at any time and upon request, provide information to the data subject regarding which personal data is stored about the data subject. Furthermore, the data controller shall correct or erase personal data at the request or notice of the data subject, insofar as there are no legal storage obligations that prohibit such actions. The entirety of the data controller's employees are available to the data subject in this regard as contact persons.

7. Subscription to Our Newsletter

On the website of P&L Digital GmbH, users are given the opportunity to subscribe to our company's newsletter. The personal data that is transmitted to the data controller when ordering the newsletter is determined by the input mask used for this purpose.

P&L Digital GmbH regularly informs its customers and business partners about company offers by means of a newsletter. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter. For legal reasons, a confirmation email in the double opt-in procedure will be sent to the email address first entered by the data subject for the newsletter subscription. This confirmation email is used to verify whether the owner of the email address, as the data subject, has authorized the receipt of the newsletter.

When subscribing to the newsletter, we also store the IP address assigned by the Internet service provider (ISP) to the data subject's computer system used at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to trace any potential misuse of the email address of a data subject at a later time and therefore serves the legal protection of the data controller.

The personal data collected as part of a newsletter subscription will only be used for sending our newsletter. Subscribers to the newsletter may also be informed by email if this is necessary for the operation of the newsletter service or for a related registration, as could be the case in the event of changes to the newsletter offering or technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. Subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for sending the newsletter, can be revoked at any time. There is a corresponding link for this purpose in every newsletter. Furthermore, it is also possible to unsubscribe from the newsletter at any time directly on the website of the data controller or to inform the data controller of this in another way.

8. Newsletter-Tracking

The newsletters sent by P&L Digital GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to enable log file recording and analysis. This allows for a statistical evaluation of the success or failure of online marketing campaigns. Using the embedded tracking pixel, P&L Digital GmbH can determine whether and when an email was opened by a data subject and which links contained in the email were accessed by the data subject.

Personal data collected through such tracking pixels contained in the newsletters is stored and analyzed by the data controller in order to optimize newsletter delivery and better tailor the content of future newsletters to the interests of the data subject. This personal data is not passed on to third parties. Data subjects are entitled to revoke their separate consent given through the double opt-in process at any time. After revocation, this personal data will be deleted by the data controller. Unsubscribing from the newsletter is automatically interpreted by P&L Digital GmbH as a revocation.

9. Contact Option via the Website

The website of P&L Digital GmbH contains information that enables quick electronic contact with our company, including a general email address (electronic mail address). If a data subject contacts the data controller via email or a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data voluntarily provided by a data subject to the data controller is stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

10. Routine Erasure and Blocking of Personal Data

The data controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or as provided for by the European legislator or another legislator in laws or regulations to which the data controller is subject.

If the storage purpose is no longer applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or deleted in accordance with legal requirements.

11. Rights of the Data Subject

a) Right to Confirmation:
Every data subject has the right, as granted by the European legislator, to request confirmation from the data controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this confirmation right, they can contact an employee of the data controller at any time.

b) Right to Information:
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to obtain free information from the data controller about the personal data stored about them and to receive a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

  • The purposes of the processing
  • The categories of personal data being processed
  • The recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
  • If possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria for determining this duration
  • The existence of a right to rectification or erasure of personal data concerning them or to restriction of processing by the controller or a right to object to such processing
  • The existence of a right to lodge a complaint with a supervisory authority
  • If the personal data is not collected from the data subject: all available information about the origin of the data
  • The existence of automated decision-making, including profiling, in accordance with Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject

Furthermore, the data subject has the right to obtain information on whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards relating to the transfer.

If a data subject wishes to exercise this right to information, they can contact an employee of the data controller at any time.

c) Right to Rectification:
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to request immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration. If a data subject wishes to exercise this right to rectification, they can contact an employee of the data controller at any time.

d) Right to Erasure (Right to be Forgotten):
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to demand from the controller the erasure of personal data concerning them without undue delay, where one of the following grounds applies, and insofar as the processing is not necessary:

  • The personal data has been collected or otherwise processed for purposes for which it is no longer necessary.
  • The data subject withdraws their consent on which the processing is based according to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and where there is no other legal ground for the processing.
  • The data subject objects to the processing pursuant to Art. 21(1) GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.
  • The personal data has been unlawfully processed.
  • The erasure of personal data is necessary for compliance with a legal obligation in Union or Member State law to which the controller is subject.
  • The personal data has been collected in relation to the offer of information society services referred to in Art. 8(1) GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by P&L Digital GmbH, they can contact an employee of the data controller at any time. The employee of P&L Digital GmbH will arrange that the erasure request be complied with immediately.

Where the personal data has been disclosed by P&L Digital GmbH and is required to be erased pursuant to Art. 17(1) GDPR, P&L Digital GmbH, taking account of available technology and the cost of implementation, will take reasonable steps, including technical measures, to inform other data controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. The employee of P&L Digital GmbH will arrange the necessary measures in individual cases.

e) Right to Restriction of Processing:
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to demand from the controller restriction of processing where one of the following applies:

  • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
  • The processing is unlawful, and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
  • The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise, or defense of legal claims.
  • The data subject has objected to processing pursuant to Art. 21(1) GDPR, pending the verification of whether the legitimate grounds of the controller override those of the data subject.

If one of the conditions above is met and a data subject wishes to request the restriction of personal data stored by P&L Digital GmbH, they can contact an employee of the data controller at any time. The employee of P&L Digital GmbH will arrange the restriction of processing.

f) Right to Data Portability:
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to receive the personal data concerning them, which was provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit that data to another controller without hindrance from the controller to which the personal data has been provided, where the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, or on a contract pursuant to Art. 6(1)(b) GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising their right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

To exercise the right to data portability, the data subject can contact an employee of P&L Digital GmbH at any time.

g) Right to Object:
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to object, on grounds relating to their particular situation, at any time, to the processing of personal data concerning them, which is based on Art. 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.

P&L Digital GmbH will no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or for the establishment, exercise, or defense of legal claims.

If P&L Digital GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data concerning them for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to P&L Digital GmbH to the processing for direct marketing purposes, P&L Digital GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to their particular situation, to object to processing of personal data concerning them by P&L Digital GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Art. 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject can directly contact any employee of P&L Digital GmbH or another employee. The data subject is also free to exercise their right to object in the context of the use of information society services, notwithstanding Directive 2002/58/EC, by automated means using technical specifications.

h) Automated Individual Decision-Making, Including Profiling:
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, as long as the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is not based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) it is based on the data subject's explicit consent, P&L Digital GmbH shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.

If the data subject wishes to exercise rights concerning automated decision-making, they can contact an employee of the data controller at any time.

i) Right to Withdraw Consent for Data Processing:
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to withdraw consent to the processing of personal data at any time. If the data subject wishes to exercise their right to withdraw consent, they can contact an employee of the data controller at any time.

12. Privacy Policy for the Use of Facebook

The data controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an online community operated on the internet, typically allowing users to communicate with each other and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences, or it enables the internet community to provide personal or company-related information. Facebook allows users of the social network, among other things, to create private profiles, upload photos, and connect through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the data controller for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website, operated by the data controller, and on which a Facebook component (Facebook plug-in) has been integrated, is accessed, the web browser on the data subject's information technology system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook becomes aware of which specific subpage of our website is visited by the data subject.

If the data subject is logged into Facebook at the same time, Facebook recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website which specific subpage of our website the data subject visits. These pieces of information are collected by the Facebook component and associated with the data subject's respective Facebook account by Facebook. If the data subject clicks on one of the Facebook buttons integrated on our website, for example, the "Like" button, or if the data subject submits a comment, Facebook assigns this information to the data subject's personal Facebook user account and stores this personal data.

Facebook receives information via the Facebook component that the data subject has visited our website whenever the data subject is logged into Facebook at the same time as they access our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If such transmission of this information to Facebook by the data subject is not desirable, the data subject can prevent the transmission by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains the privacy settings that Facebook offers to protect the data subject's privacy. Various applications are also available that can be used by the data subject to prevent data from being transmitted to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

13. Privacy Policy for the Use of Amazon Partner Program Functions

The data controller has integrated Amazon components on this website as part of the Amazon Partner Program. These Amazon components were designed by Amazon to help customers access various websites within the Amazon Group, particularly on Amazon.co.uk, Local.Amazon.co.uk, Amazon.de, BuyVIP.com, Amazon.fr, Amazon.it, and Amazon.es, through advertisements and generate commissions. By using Amazon components, the data controller may generate advertising revenue.

The operator of these Amazon components is Amazon EU S.à.r.l, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg.

Amazon sets a cookie on the data subject's information technology system. The concept of cookies has been explained above. Each time an individual page of this website, operated by the data controller and containing an Amazon component, is accessed, the web browser on the data subject's information technology system is automatically prompted by the respective Amazon component to transmit data for online advertising and commission settlement purposes to Amazon. As part of this technical process, Amazon becomes aware of personal data that is used to track the origin of orders received at Amazon and subsequently facilitate commission settlement. Among other things, Amazon can determine that the data subject has clicked on an affiliate link on our website.

The data subject can prevent cookies from being set by our website at any time, as described above, by adjusting the settings of the internet browser being used and thereby permanently object to the setting of cookies. Such a setting of the internet browser being used would also prevent Amazon from setting a cookie on the data subject's information technology system. Additionally, cookies already set by Amazon can be deleted at any time using an internet browser or other software programs.

Further information and Amazon's applicable privacy policy can be found at https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401.

14. Privacy Policy for the Use of Google AdSense

The data controller has integrated Google AdSense on this website. Google AdSense is an online service that allows the placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense enables interest-based targeting of Internet users, which is implemented by generating individual user profiles.

The operator of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense places a cookie on the data subject's information technology system. The concept of cookies has been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the data controller and on which a Google AdSense component has been integrated, is called up, the internet browser on the data subject's information technology system is automatically prompted by the respective Google AdSense component to transmit data for online advertising and commission settlement to Alphabet Inc. As part of this technical process, Alphabet Inc. becomes aware of personal data, such as the IP address of the data subject, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently facilitate commission settlements.

The data subject can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Alphabet Inc. from setting a cookie on the data subject's information technology system. In addition, cookies already set by Alphabet Inc. can be deleted at any time via the internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in web pages to enable log file recording and log file analysis, allowing for a statistical analysis. Based on the embedded tracking pixel, Alphabet Inc. can recognize if and when a website was opened by a data subject and which links were clicked on by the data subject. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

Through Google AdSense, personal data and information, including the IP address, which is necessary for collecting and accounting for the displayed advertisements, is transmitted to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may disclose this personal data collected through the technical procedure to third parties.

Google AdSense is further explained under this link: https://www.google.de/intl/de/adsense/start/.

15. Privacy Policy for the Use of Google Analytics (with anonymization function)

The data controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics involves the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analytics service collects data about which website a data subject has come to a website from (so-called referrers), which subpages of the website were accessed, or how often and for which period of time a subpage was viewed. Web analytics are mainly used for the optimization of a website and to carry out a cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

For web analytics through Google Analytics, the data controller uses the "_gat._anonymizeIp" addition. By means of this addition, the IP address of the data subject's internet connection is truncated and anonymized by Google if access to our website is from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, among other things, to evaluate the use of our website and to provide us with online reports that show the activities on our website and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. With each visit to one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently facilitate commission settlements.

Using the cookie, personal information, such as the access time, the location from which an access originated, and the frequency of visits to our website by the data subject, is stored. With each visit to our website, this personal data, including the IP address of the data subject's internet connection, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass this personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

In addition, the data subject has the opportunity to object to and prevent the collection of data generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google. To do this, the data subject must download a browser add-on under the link https://tools.google.com/dlpage/gaoptout and install it. This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, it is possible to reinstall or reactivate the browser add-on.

Additional information and Google's privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.

16. Privacy Policy for the Use of Google Remarketing

The data controller has integrated Google Remarketing services into this website. Google Remarketing is a feature of Google AdWords that allows a company to display advertisements to Internet users who have previously visited the company's website. The integration of Google Remarketing allows a company to create user-specific advertising and display interest-based ads to Internet users accordingly.

The operator of the Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing allows us to display ads through the Google advertising network or on other websites tailored to the individual needs and interests of Internet users.

Google Remarketing sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google enables recognition of the visitor to our website when they subsequently visit websites that are also members of the Google advertising network. With each visit to a website on which the Google Remarketing service has been integrated, the Internet browser of the data subject automatically identifies itself with Google. As part of this technical process, Google becomes aware of personal data, such as the IP address or user's browsing behavior, which Google uses, among other things, to display interest-based advertising.

By means of the cookie, personal information, such as the websites visited by the data subject, is stored. Each time you visit our websites, personal data, including the IP address of the data subject's internet connection, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass this personal data collected through the technical procedure to third parties.

The data subject can prevent the setting of cookies through our website at any time, as described above, by adjusting the settings of the Internet browser used and thus permanently denying the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the opportunity to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.

Additional information and Google's privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

17. Privacy Policy for the Use of Google AdWords

The data controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to display ads both in Google search engine results and on the Google advertising network. Google AdWords enables advertisers to predefine keywords with the help of which an ad on Google's search engine results only appears when the user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, ads are distributed to thematically relevant websites using an automatic algorithm and taking previously defined keywords into account.

The operator of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-based advertising on third-party websites and in Google's search engine results, and to display third-party advertising on our website.

If a data subject arrives at our website via a Google ad, Google will deposit a so-called conversion cookie on the data subject's information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. Through the conversion cookie, both we and Google can understand whether a data subject who came to our website via an AdWords ad generated revenue, meaning whether they completed or canceled a purchase.

The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are then used by us to determine the total number of users who have been referred to us through AdWords ads, i.e., to determine the success or failure of each AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other advertisers of Google AdWords receive information from Google by which the data subject could be identified.

Using the conversion cookie, personal information, such as the websites visited by the data subject, is stored. Each time you visit our website, personal data, including the IP address of the data subject's internet connection, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass this personal data collected through the technical procedure to third parties.

The data subject can prevent the setting of cookies through our website at any time, as described above, by adjusting the settings of the Internet browser used and thus permanently denying the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, cookies already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the opportunity to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.

Additional information and Google's privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

18. Privacy Policy for PayPal as a Payment Method

The data controller has integrated components from PayPal on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. Additionally, PayPal offers the option to process virtual payments through credit cards for users who do not maintain a PayPal account. A PayPal account is managed via an email address, so there is no traditional account number. PayPal enables online payments to be sent to third parties or to receive payments. PayPal also assumes the role of a trustee and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects "PayPal" as the payment option during the ordering process in our online shop, data of the data subject will be automatically transmitted to PayPal. By selecting this payment option, the data subject agrees to the transfer of personal data required for payment processing.

The personal data transmitted to PayPal usually consists of first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. Personal data related to the respective order may also be necessary for the execution of the purchase contract.

The purpose of transmitting the data is to process payments and prevent fraud. The data controller will transmit personal data to PayPal, especially if there is a legitimate interest in the transmission. Personal data exchanged between PayPal and the data controller may be transmitted to credit reporting agencies by PayPal. This transmission is intended for identity and creditworthiness checks.

PayPal may share personal data with affiliated companies and service providers or subcontractors as necessary to fulfill contractual obligations or to process the data on behalf of PayPal.

The data subject has the option to revoke consent for the handling of personal data at any time with PayPal. Revocation does not affect personal data that must be processed, used, or transmitted for (contractual) payment processing.

The applicable privacy policy for PayPal can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

19. Legal Basis for Processing

Article 6(1)(a) of the GDPR serves as the legal basis for processing in our company for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, for processing operations required for the supply of goods or the provision of other services or consideration, processing is based on Article 6(1)(b) of the GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of inquiries about our products or services. Is our company subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1)(c) GDPR.

In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data, or other vital information would have to be passed on to a doctor, hospital, or other third party. Then the processing would be based on Art. 6(1)(d) GDPR.

Finally, processing operations could be based on Article 6(1)(f) of the GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).

20. Legitimate Interests in Processing Pursued by the Controller or a Third Party

If the processing of personal data is based on Article 6(1)(f) of the GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and shareholders.

21. Duration for Which Personal Data Will Be Stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the expiration of the period, the relevant data will be routinely deleted, provided that they are no longer required for the performance of a contract or for the initiation of a contract.

22. Legal or Contractual Obligations for Providing Personal Data; Necessity for Contractual Conclusion; Obligation of the Data Subject to Provide Personal Data; Potential Consequences of Non-Provision

We hereby inform you that the provision of personal data may be required by law (e.g., tax regulations) or may result from contractual provisions (e.g., information about the contractual partner). Sometimes, it may be necessary for the conclusion of a contract that a data subject provides us with personal data that must subsequently be processed by us. The data subject is, for example, obligated to provide us with personal data when our company enters into a contract with them. Failure to provide personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract, is necessary for the conclusion of a contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.

23. Existence of Automated Decision-Making

As a responsible company, we do not engage in automated decision-making or profiling.

This data protection declaration was created by the data protection declaration generator of Datenschutzbeauftragter Essen in cooperation with RC GmbH, which recycles used notebooks, and the file-sharing lawyers of WBS-LAW.